Strategic Marketing Consultancy & Planning
Helping businesses create clearer marketing direction, stronger priorities and practical plans that support business growth.
Marketing Support That Fits Your Business
Some businesses need help figuring out where to focus their marketing. Others need a clearer plan, fresh ideas or support getting things organised.
Our planning and consultancy support is designed to help businesses make more confident marketing decisions, create realistic plans and build momentum without overcomplicating things.
Why Strategy & Planning Matter
Many businesses are busy doing marketing — updating websites, posting on social media and sending emails — but still feel unsure whether it’s really delivering the right results.
Without clear direction, marketing activity can quickly become reactive, inconsistent or disconnected from wider business priorities.
Marketing strategy and planning help businesses to:
- Focus on the right activity.
- Avoid wasting time, effort and budget.
- Create better consistency across channels.
- Make more confident marketing decisions.
- Align marketing activity with wider business goals.
Whether you’re starting from scratch or refining what already exists, the right level of planning creates clarity and momentum.
Strategy vs Planning - What's the difference?
Strategy
Marketing strategy defines the bigger picture — who your marketing is for, what you want to be known for, and why certain channels and approaches make sense.
Planning
Marketing planning turns that thinking into action — deciding what to do, when to do it, and how everything fits together over time.
Planning & Consultancy Support
Some businesses need help building stronger marketing foundations, while others already have ideas in place but need a clearer and more structured plan.
Activ Marketing Basingstoke offers flexible levels of support, allowing businesses to access the right level of planning and consultancy for where they are now.
LAUNCHING SOON! Marketing Foundations Workshops
Best for: Businesses with little or no marketing structure looking for help understanding where to start
A collaborative workshop designed to help businesses better understand their audience, visibility and marketing priorities, creating a practical starting point for future activity.
Marketing Healthcheck
Best for: Businesses wanting a clearer understanding of what’s working, what could improve and where to focus next.
A clear and practical review of your current marketing, highlighting what’s working, what could be improved, and where to focus next.
You’ll receive a prioritised Top 5 list of recommended marketing actions to help guide your next steps.
90 Day Marketing Roadmap
Best for: Businesses wanting a realistic and focused marketing action plan for the next 90 days.
Includes a focused planning session designed to help businesses prioritise their marketing activity and create a realistic roadmap for the next 90 days.
Ideal for businesses looking for more structure, direction and momentum without committing to a full annual marketing plan.
12 Month Marketing Planning
Best for: Businesses needing a more structured annual marketing plan aligned to wider business goals and campaigns.
A detailed annual marketing planning process designed to help businesses map out priorities, campaigns and activity across the year while remaining flexible as the business evolves.
This is a tactical plan built from existing direction, rather than a full strategic deep dive.
Strategic Marketing Consultancy
Best for: Businesses needing deeper strategic support around growth, positioning, customer experience or wider marketing direction.
Strategic consultancy support designed for businesses needing deeper marketing direction, external expertise and higher-level guidance aligned to wider commercial goals.
This level focuses on clarity, positioning and direction before tactics.
Ongoing Marketing Support
Best for: Businesses needing practical marketing support without hiring in-house
Flexible ongoing support to help keep marketing organised, consistent and progressing.
Support can include campaign coordination, content planning, social media, email marketing, website updates and general marketing management.
Ideal for businesses needing reliable external marketing support that adapts as the business grows.
Who are these services for?
Marketing Strategy & Planning support is particularly suited to:
Business Owners
For business owners managing marketing alongside everything else — who want clearer priorities, better focus and confidence that their marketing supports the wider business.
Commercial & Sales Teams
For commercial or sales-led teams without in-house marketing support, who need structure, messaging and a clear plan to support growth and pipeline activity.
Marketing Professionals
For marketing professionals who need clarity, structure or extra capacity — whether that’s sense-checking direction, building a plan, or support managing marketing projects when time and resource are stretched.
Related Resources
The Power of Goal-Oriented Planning
Discover why clear goals make marketing plans more effective — and how to start with the end in mind.
Marketing Insights & Updates
Practical articles, reflections and guidance covering strategy, planning and everyday marketing decisions.
Not Sure Which Level of Support Is Right?
Every business is different, and the right level of support often depends on where your business is now, your internal resources and what you’re trying to achieve.
If you’re unsure where to start, we’d be happy to talk through the options and recommend the most suitable approach.